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The Glittering
Prizes
This year marks the tenth anniversary of
the Irish Film and Television Network (IFTN); Lir Mac Cárthaigh
talks to CEO Áine Moriarty about their most impressive
birthday present, the establishment of an Irish Film and Television
Academy.
The Irish Film and Television Network has been
providing information about the film industry in Ireland for
a decade now. Their website, iftn.ie, is an invaluable resource,
featuring thousands of film credits, over one thousand company
profiles, and an archive of more than two thousand new articles.
IFTN is the first port of call for many who seek information
about the film business in Ireland, with over 25,000 users
subscribing to IFTN's email news service.
Not content with providing information to the
film sector, IFTN are the organisers of the highest-profile
red carpet event in Ireland's film calendar: the Irish Film
and Television Awards (IFTA). The televised award ceremony
brings an underpublicised national industry to an audience
of over half a million viewers, peaking at 640,000 during
last year's live broadcast.
In August, Minister John O'Donoghue announced
the establishment of the Irish Film and Television Academy,
an all-Ireland organisation with representation from across
the industry. The Academy will consist of film professionals
who will cast their ballots under the international 'peer
voting' system. The awards themselves will move to February,
falling in line with the international award season. I spoke
with Áine Moriarty, CEO of IFTA and IFTN, about the
Academy, the awards, and the changes that the new situation
will bring.
Lir: How does the establishment of the Irish
Film and Television Academy change the way the awards work?
Áine: The main change will be in relation
to the whole voting system of the Awards and who actually
gets to decide the nominees and winners. To date, the IFTAs
have been voted on by independent juries made up of Irish
and international industry professionals split into 32 smaller
panels. Other international Awards are typically voted on
by their own industry peers through an Academy voting system,
which is a much bigger process, and we felt the time was right
to establish an Irish voting academy representing the Irish
industry given that the Awards had now become quite sucessful
with increasing itnernational recognition and profile. We
met with and have built strong relations with many international
Academies: the BAFTAs, Emmys, Césars, Goyas, SAG, the
Guilds and Academy Awards in the US, as well as working closely
with all of the representative agencies here at home, identifying
the most effective Academy roll out of Ireland.
The full article is printed in Film Ireland
112.
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