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Weapons of Mass Distraction
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Weapons of Mass Distraction

Jonathan Rosenbaum is an internationally renowned writer on film and an Orson Welles specialist. More importantly he is an unpigeonholeable intellectual dissident at a time when dissidence is at a premium. He has just published Movie Wars, a fascinating critique of, among many other things, the way large corporations fashion our way of thinking, or not thinking, about cinema. He spoke to Lir Mac Cárthaigh and Tony Keily during his recent visit to Dublin. [Extract]

Isolation
LM One of the central issues raised in Movie Wars is the notion that lack of curiosity on the part of the audience helps large corporations to limit the kinds of films that they see.

JR There's a kind of analogy to that with things like foreign policy in the United States where lack of curiosity about the rest of the world on the part of the public enables the United States government to do what it's doing right now. And also, just as there are assumptions made about the moviegoing public that I contest, I would similarly say that contestable assumptions that are being made about most Americans wanting to go to war, because I don't believe in a lot of the polls. I don't think anybody knows.

LM The book was originally published in the States in 2000. Do you feel that there have been any changes in the film world since then?

JR The situation has at least potentially improved. A thing that made me feel more vindicated was the enormous success of Crouching Tiger, Hidden Dragon, a subtitled film that played in shopping malls all over the United States and did extremely well, thereby proving that if people want to see a film they would be perfectly willing to see a film with subtitles. In other words they're getting beyond the idea of 'foreign film' equals 'art film'. Another example is a film that's been doing well lots of places is the Inuit film The Fast Runner. But in terms of the industry, what their broad views are, nothing has changed.

LM The Guardian described Movie Wars' publication as "the season's first exciting event".

JR The American publishers partly proved the thesis of my book; they were convinced no-one was going to be interested in this book outside of the United States! I'm busy with other books of a more cross-cultural nature, like a collection I'm editing with Adrian Martin, an Australian film critic. It's called Movie Mutations: The Changing Face of World Cinephilia and deals with various kinds of international exchanges between people about changing patterns of cinephilia. Then there's another book on Kiarostami that I co-wrote with an Iranian friend in Chicago. That's coming out in March.

TK Did you hear that Kiarostami couldn't get to the New York film festival because of visa restrictions on Iranians?

JR Oh yeah. In fact I learned about it when I was at an Iranian film conference at Lincoln Centre in New York just before I came here. It's horrifying! Unfortunately it's already been very difficult for Iranians to get into the United States. It's ridiculous. The only reason they can provide for this is he's one of the 'axis of evil' people.

InDVDidualistic
TK Another thing that interests me about your work in general is that you don't seem to want to be an easily-defined professional, that you don't want to belong to a film ghetto. Do you feel that there is a lack of community in the film world?

JR I do feel that I belong to a community now, but it's a different notion of community: one that exists on the internet and is international. What you're saying is true in a way, but it was something I backed into. If I'd gotten a PhD I might have wound up having a career in film studies, but I never got more than one-year contracts before I got the job at the Chicago Reader. I'm also the beneficiary of having more space and freedom as a weekly reviewer than anyone else I know.

A thing that's really interesting to me in this regard is that, although there's always been a separation between academic film studies and mainstream film culture especially in America, some of the best critical and scholarly work that's being done now is being done on DVD, for labels like Criterion, which are being sold in Tower Records. So it means that all this stuff that would be completely ghettoised before is available to everyone and it's difficult to know what that's going to mean. It has enormous potential and is creating a different kind of film culture. A lot of people are going out of their way to find multi-region DVD players, going to the trouble of getting the French deluxe edition of In The Mood For Love which is better than the American deluxe edition, even though there are some advantages to both. It seems to me also that these DVDs are the best ways to learn languages.

LM There are problems emerging between the distributors in different territories: if a film is offered with English subtitles it becomes a threat to the distributors of that film in English-speaking countries.

JR This is all going to create havoc, but I think it's going to be very creative havoc. One thing that continues to exist all over the world is where either copyright doesn't exist, or they pretend it doesn't exist. Most films that are seen by most people in Iran are brand-new American films on pirated videos, for example. Until recently there was no copyright in Taiwan. If enough people start taking the initiative of ordering things from other places it's going to create a new concept of economic catagories, and regulations too. It's very hard to police the internet, and it's also hard to police this kind of international trafficking. It's an entry route into all kinds of aspects of culture.

When I'm being at my most Utopian and hopeful I think that eventually it's going to be more possible for the audience to develop certain interests which become commercially viable through the internet when national boundaries don't matter quite as much. I order DVDs a lot now from Paris. I just got one from Japan recently ­ it's not that hard to do. Of course we're supposed to stay in our own cages, our own territories. But once that can become more common, there are enormous political possibilities, not just in relation to film. The most interesting thing that's happened worldwide through the internet is the 'love' virus ­ suddenly proving that one teenager who's goofing around can practically bring the whole business world to a halt ­ it's amazing. When you start consciously figuring out how to do things, and how it can be co-ordinated all over the world, the political possibilities are staggering, and yet nobody's really been able to harness that.

For more information on Jonathan Rosenbaum, see The Chicago Reader website

The full text of this article is printed in Film Ireland 89