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Darklight
Symposium The Future of Entertainment (28th
October 2005, Dublin)
Dublin's Digital Hub last week saw a mixed
bag of talking heads holding forth on issues relating to "transformations
in the distribution of cultural production enabled by the proliferation
of digital and wireless networks." A loose enough statement
of intent, which drew interest from a hotchpotch of filmmakers,
musicians and assorted techie geeks. What it actually came down
to were issues of copyright and distribution in an increasingly
wired world, with a spatter of technobabble to keep the geeks
in the audience awake.
Held in conjunction with the fourth Dublin Electronic
Arts Festival (DEAF
4'05), the Darklight
Symposium offered a variety of informative panel discussions which ranged from the blue-skies to the more practical and some interesting questions thrown into the mix from the
floor. At the scary end of the blue-skies spectrum was Barry
Vercoe (from MIT's Media Lab), discussing new software that
can automatically score a film by listening to dialogue and
background noises and automatically generating a score to
wallpaper your pictures. With animation-engines drawn from
the world of gaming making actors redundant and scripts being
written by computer programmes, it can't be long now before
no humans will be working in the film industry and everything
will be done by computer.
A less scary aspect of Vercoe's brave new world
is the concept of Cultural Community Metadata. Consumers are
increasingly 'discovering' new ideas and content via the net,
though a variety of blogs, discussion boards, and traditional
websites. Cool friends and entertainment supplements are being
replaced by the web. But while traditional search engines even the world's favourite corporate monolith, Google) are good at telling you where to find things you're looking
for, but are less adept at recommending content to you on
the basis of if-you-liked-that-you-might-like-this. Amazon
can be good at this once something has already attained an
audience, but is less good at pointing you at the next new
thing in advance.
In this regard, Technorati
has leapt about the folksomony bandwagon, but this has the
drawback of being reliant upon the honesty of content providers,
who have to tag their content in the first place. Cultural
Community Metadata is a move toward a more semantic web, one
which is capable of looking not just at individual words and
phrases, but also the context in which they are delivered.
Using this technology, search engines will be able to return
results more loosely yet at the same time more accurately aligned to your areas of interest. In the wired world, word-of-mouth
buzz for your product will be increasingly important, and
the winners in this game will be the people who understand
this and are capable of creating that buzz for you.
As well as the issues of how the distribution
of music and films is evolving, the Symposium also addressed
the changes in where films are actually being screened and,
consequently, how they are being made and funded. Lisa Roberts,
of the Pocket
Shorts initiative spoke on the challenges involved in
making content specifically for smaller, mobile devices (phones
and the new video iPod). On these, much can be lost in the
translation of ideas to what is, in effect, an inferior technology.
This is one of the more intriguing aspects of the digital
revolution technology is both marching forward into a world
of cinema-sized TVs in the home, while at the same time marching
backwards to a screen in your pocket that's even smaller than
many of the first TVs made.
One way for filmmakers to rise to this challenge
is to actually make films using nothing more than a high-end
camera-phone, which is precisely what the Pocket Shorts initiative
challenges them to do. Not only was this method of production
good enough for The Presidents of the United States of America
(whose video for Some
Postman was shot entirely using camera phones) but there
are also a rising number of film festivals dedicated to mobile-produced
films.
Meave Connolly, of the Dún Laoghaire
based Institute of Art, Design and Technology, addressed one
of the funding opportunities opened up by the digital revolution.
She spoke on the subject of Video Art, which is distinct from
Art House Cinema in that, while many of the films bear more
than a passing resemblance to 'proper' films, they are made
to be shown in galleries. Accordingly, they are being funded
in an entirely different manner to films made for TV and cinema.
That there actually appears to be more funding opportunities
within the arts community for Video Art than there are within
the film industry for TV and cinema programming is an issue
which ought to pique the interest of many filmmakers.
Connolly and Roberts were speaking as part of
a panel chaired by Rod Stoneman (formerly of the Irish Film
Board and Channel 4, currently with Galway's Huston
School of Film & Digital Media). This panel dealt
with the topic of Audiences and Interfaces, dwelling on issues
relating to the atomisation of traditional media outlets and
how or whether they can survive in a wired world in which
appointment to view programming has been replaced by the time-shifting
allowed by PVRs and BitTorrent. While opinions were mixed
as to whether TV as we know it can adapt to this change or
will face a dystopian future, there did seem to be general
agreement that the advertisers who, ultimately, fund much
of the programming we currently consume have no allegiance
to any particular distribution medium and will instead follow
the audience. Again though, the question of how independent
producers can expect to tap into funding within this new environment
was for the most part left unanswered.
This issue of funding was probably the most
intriguing aspect of the day's various panels. As well as
challenging traditional methods of production and distribution,
the changes in our digital world are increasingly impacting
on issues of remuneration for artistic endeavours. Benjamin
Mako Hill, from Media Lab's ePublishing group, best represented
the problems faced by content creators in the new digital
world, with a radicalist's call for the abolition of copyright
and the free-flow of content around the web. How, in this
free-for-all environment, the content creator is supposed
to be compensated for the effort put into the creation process
itself was a question time and again posed by members of the
audience.
Solutions offered by the panellists ranged from
sponsorship (something Peter Bazelgette is calling on TV regulators
in the UK to allow more of, but which is also a return to
the roots of US TV and still in vogue in the world of radio)
to altruistic patronage of the arts. Again, this is the odd
thing with our digital future. In many ways, it will still
resemble our pre-digital past. Whether such solutions will
be sufficient to fund your dreams of a poolside mansion in
Beverly Hills, or even on Killiney Hill let alone fund your
next film we don't yet know. But in the 'new paradigm' this
is one of the biggest challenges faced by content creators.
Solve that one and you too could join the new generation of
e-entrepreneurs and take full advantage of all that the digital
age has to offer.
Feargal
McKay
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