Humming Antarctic explorers, busted television sets, pop's cup final tickets... Maolsheachlann O Ceallaigh is sick of long, drawn-out Guinness cinema adverts.

Dear Sir or Madam

I am writing to you in desperation. If you visit the cinema frequently (and I suppose you would), you may be as murderously exasperated as myself with those endless, and endlessly repeated, Guinness cinema ads. Seanie buying a cup-final ticket for his old pops. That Arctic explorer becoming a publican. Some gang bringing their television to the wreckers. A stubbly chap swimming the Atlantic to say sorry to somebody.

They make me shout, "Christ!" and close my eyes for the duration, just so I can block out the images if not the sound.

They're so damned LONG, both in individual length and in the duration of each campaign. And they're sneakily placed after the trailers so you can't avoid them. (I'm not going to miss the trailers, best damned part of going to the flicks.) I've actually emailed Guinness twice about this, to point out that they may be losing custom if other people are as maddened by it as I am. But no reply.

Maybe you could put something in Film Ireland about it or start a petition or something? If you need someone to go on hunger strike, I'm up for it.

I imagine other people are almost as irritated as I am.

Thanks

Maolsheachlann

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